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What a short costs

How Much Do Viral AI Shorts Really Cost?

Artem8 min read

A one-prompt short cost me 88 credits ($4.30). The cut I would upload cost $1.80. Each step below has the prompt I saved. The file is here when one came back.

This is the written version of my YouTube video. Watch the original video

The two prices

The reference channel is Discovery Dose. These amounts are based on Everygen’s Creator plan. Most of a generated short’s cost is the clips, so the workflow that spends less is the one that generates fewer of them.

01One prompt

88 credits ($4.30), and I would not post it as-is

Wizard writes the idea, the script, the voiceover, and the edit.

On camera I tell Wizard to make a viral short in the same style as Discovery Dose, and to generate the script, voiceover, visuals, and edit itself. That spoken line is shorter than what I saved. The saved message asks for the Shorts on the channel with more than 50 million views, then a short in that style.

Copy the prompt

Prompt

Analyze the shorts on this channel https://www.youtube.com/@DiscoveryDose_/shorts that have gotten over 50 million views each. Then make me a short in that style that will also go viral.

Open in Wizard

Saved Wizard message. On camera I only say to make a viral short in this channel’s style and to generate the script, voiceover, visuals, and edit.

What it made

Farmers releasing ducks into a rice paddy, then a crate of ducklings

The file is the captioned export, 36 seconds. It opens on a farmer letting ducks into a rice paddy, then a crate of ducklings. The voiceover starts with the line that plays in the video: these farmers just released hundreds of ducks into their rice field. I would not upload it unchanged. The script and the match between the pictures and the voiceover still need a pass.

That pass cost 88 credits ($4.30) and took about 20 minutes.

02Clip cost

Seedance costs almost twice Kling on the same shot

The same 4-second duckling prompt, on two models.

Kling is what I use for most of the visuals. Seedance 2.5 is the one I reach for when the hook has to look as real as it can. Wizard will recommend one. These two files are the comparison I play: the first clip of the ducks short, same prompt, 4 seconds.

Prompt on both clips

A video shot on iPhone of two farmers releasing dozens of baby ducklings into their rice field

Saved on both generations. Not a Wizard message I read aloud.

Kling 3.04 seconds.

Seedance 2.54 seconds.

Seedance looks more real. It also costs almost twice the credits. Every clip costs something, whichever model it is, because the hardware does.

03Viral analysis

8 credits ($0.40) before I write anything

Four Discovery Dose Shorts, and why each one was watched.

I spend 8 credits ($0.40) on the step I would not skip. The four links are pasted with no space between them, the way they were saved. obZcEJj5jf8, wA45baOQHlw, kBC-l01FKiA, and WxjAx7xmack.

Prompt

https://www.youtube.com/shorts/obZcEJj5jf8https://www.youtube.com/shorts/wA45baOQHlwhttps://www.youtube.com/shorts/kBC-l01FKiAhttps://www.youtube.com/shorts/WxjAx7xmack analyze four most viral videos on this channel and tell me exactly why they went viral

Open in Wizard

Saved Wizard message. I say the same request aloud: analyze four of the most viral Shorts on the channel and say exactly why they went viral.

Wizard’s reply

The boba video (98.8M views) is the first analysis back. The other three will come back on their own, and I'll break each one down as it lands. **Why "The Wood You've Been Eating Without Knowing" went viral** 1. **The hook makes you need an answer.** It opens on guys hacking into a tree trunk while the voiceover says "these guys are chopping this tree apart because inside is something you've probably eaten." That makes you curious and ties it to your own life. You can't swipe away until you know what it is. 2. **Attention is grabbed instantly.** Bouncing red arrows point at the axe hitting the wood in the first frame. Big white captions pop up one word at a time with the voiceover, so the video works even with sound off and your eyes are always following text. 3. **The cuts never let up.** In the first 5 seconds it cuts every 1.4 to 1.5 seconds across 4 different actions: chopping, pounding, smashing, scooping. There's never a still moment where you'd think about swiping. 4. **It's satisfying to watch.** The middle is all texture: white pulp being pounded, milky water squeezed out of cloth, clean starch scraped from the bottom of jars. That's oddly-satisfying content dressed up as education, so people keep watching even if they don't care about how food is made. 5. **The ending pays off.** A rough tree trunk turns into glossy boba pearls on a mango dessert. Boba is huge with the Shorts audience, so that "wait, THAT'S where boba comes from?" moment gets people commenting and sending it to friends. **The pattern across the whole channel** The titles and lengths already show the formula, before the other analyses land: | Video | Views | Hook pattern | |---|---|---| | Why Farmers Buy Millions Of These Creatures 🤯 | 128.3M | A mystery with a big number | | The Wood You've Been Eating Without Knowing 🤯 | 98.8M | A secret about something you eat | | They Turn Ice Into Something Way More Valuable 🤯 | 66.7M | Something cheap turned valuable | | If You See These... CRUSH Them! | 57.7M | An urgent order with a threat | All four are 35 to 37 seconds long and use 🤯 or an all-caps word. Every title keeps the key fact back ("these creatures", "something", "these") so the only way to find out is to watch. That's the main thing driving their views. The ice video and the snail video have both come back. The #1 video (farmers, 128M views) is still processing. **"They Turn Ice Into Something Way More Valuable" (66.7M views)** - **The setup is a puzzle.** A soup pot, yellow rope, a flowery enamel bowl and an animal bone. The voiceover calls it "a genius method people in northern China have relied on for centuries." That's a strange set of objects plus the promise of old wisdom, so viewers stay to see how it adds up. - **It's the fastest opener of the four.** It cuts every 0.9 to 1.4 seconds, 5 shots in 5 seconds, and the voiceover starts on the very first frame. - **The payoff is a satisfying unmolding.** Boiling water frees a clear, hollow block of ice from the pot (around 20 to 26 seconds in). People who love oddly satisfying clips rewatch that moment. - **The trick is clever.** Only the outside freezes, so you drain the middle and get a fridge with no electricity. Off-grid and survival fans share it as a "smart people from the past" story. **"If You See These... CRUSH Them!" (57.7M views)** - **Bright colors stop the scroll.** Neon pink eggs on grey concrete, with a red arrow pointing at them in the first frame. - **You get permission to enjoy destroying something.** "It may seem wrong to crush them, but..." turns a slightly gross act into a good deed. Viewers get satisfying squishing and feel like they're helping the planet. - **The stakes keep rising.** First it ruins crops, then it pushes out native species, then it carries parasites that can hurt humans and pets. That last one makes pet owners share it as a warning. - **It's built to loop.** The video ends on "...and that's why," which flows straight back into the opening line. Many viewers watch twice without noticing, and the algorithm counts that as strong retention. - **It's one continuous shot.** This is the only one of the four that doesn't cut fast in the opening. Instead the camera swoops down from overhead onto the eggs, and the steady stream of on-screen words keeps the energy up. **The formula all three share:** 1. A voiceover that makes you curious starts on the very first frame. 2. Captions pop up one word at a time in the center of the screen. 3. Satisfying textures fill the middle: squishing, scraping, unmolding. 4. A surprise payoff lands at the end. 5. Each runs about 35 seconds, short enough that a lot of viewers finish it, and finishing tells the algorithm to show it to more people. I'll add the farmers breakdown when that analysis comes in. All four analyses are done. The last one back was the top video, the baby crabs one with 128M views. **Why "Why Farmers Buy Millions Of These Creatures" went viral** - **You can't tell what you're looking at.** The first frame is a hand plunging into a tub of what looks like living sand. You don't recognise it, so you have to keep watching to find out. - **The opening line makes a huge claim and makes it personal.** "These tiny creatures might be the most useful animals on earth, and you've probably eaten them before." The biggest claim, and the "you've eaten this" part, both land in under 5 seconds. - **The first three shots each pull you in a different way.** First a hand churning the tub, then an extreme close-up of thousands of tiny legs twitching on a palm, then a woman's curious face. That's touch, then the "ew" factor, then a human reaction to mirror. It cuts every 1.5 to 1.9 seconds. - **There's a clever farming twist.** Farmers throw crabs into rice paddies like seeds, and the crabs eat pests and stir up the mud, so the farm needs no chemicals. Eco and nature audiences love sharing that kind of thing. - **It comes full circle.** Larvae become pest control, then end up as crabs on a dinner plate. That last shot ties back to "you've probably eaten them before" and loops into the opening, so people watch it again. **Why #1 beat the other three** It has the hardest-to-recognise first frame of the four, and it uses the "you've eaten this" hook that also drove the #2 video, boba. Both food-reveal videos are the top two. Their hook is about the viewer's own plate, while the other two are about something strange happening somewhere else. **The channel's formula in one line** A mystery first frame, then a voiceover that makes a bold, personal claim from the very first word, word-by-word captions, a cut roughly every 1 to 2 seconds, satisfying textures in the middle, then a reveal at about 35 seconds that loops back to the start.

The three replies in that chat after this prompt, before the next request. First the boba video, then the ice and snail videos, then the baby-crabs video. Two earlier messages only said the analyses were still running.

04Idea and script

Five ideas, then the script

Baby ducks in a rice field, then the draft I still read myself.

The reply’s formula is a mystery first frame, a personal claim from the first word, and a cut roughly every 1 to 2 seconds. I ask for five original ideas in that style. Baby ducks in a rice field is the one I keep: people know the animal, and fewer of them know farmers use the ducks to grow the rice.

Prompt

great, now give me 5 original ideas for a short in this style that will also go viral

Open in Wizard

Saved Wizard message. I say this request aloud.

Writing a script and recording a voiceover used to be the slow part. Everygen does both for 1 credit. I still read the draft. The judgment is the part I don’t hand off.

The script prompt

okay cool, let's go with the baby ducks idea. Now write the script

Open in Wizard

Saved Wizard message. I say this line aloud.

Saved script

HOOK (0-5s) VISUAL: A farmer tips a crate and a wave of fluffy yellow ducklings pours into a flooded rice paddy. A red arrow bounces over them. Hard cuts every 1-2 seconds: ducklings splashing in, a close-up of tiny webbed feet, the farmer smiling. VO: These farmers just released hundreds of baby ducks into their rice field and it's actually genius. THE WORK BEGINS (5-13s) VISUAL: Ducklings paddle in tight groups between the rice rows. Close-ups of beaks snapping up bugs, snails and weeds floating on the water. VO: Because the second they hit the water, they get to work, spending every day hunting down the bugs, snails and weeds that would destroy the crop. THE SECRET BENEFITS (13-22s) VISUAL: Underwater view of little feet churning cloudy mud. The flock sweeps across the field like an army. Healthy green rice stalks swaying. VO: Their tiny feet churn up the mud, giving the rice roots oxygen, while their droppings fertilize every single plant. THE PAYOFF (22-28s) VISUAL: A wide drone shot of the lush green paddy full of ducks. Quick cuts of a crop duster and a pesticide sprayer with a red X over them. VO: No pesticides. No chemicals. Just ducks. THE TWIST AND LOOP (28-35s) VISUAL: The rice heads turn golden. The farmer whistles and hundreds of grown ducks march out of the paddy in a perfect line. The last frame matches the opening crate shot. VO: But right before the rice grows its grain, the farmers call them all out of the field, because by then, they'd start eating the harvest too. And that's why...

The script saved on that chat. I don’t have a voiceover file from this chat. The narration I play later is a rewrite, not this draft.

053D explainer

A 45-second short for $5.80

No real footage. Kling, plus reference frames.

The format changes the bill. A ranking video can stay under a dollar if I generate one hook and use real clips for the rest. I don’t show a new prompt or a new file for that example here. A 3D explainer doesn’t have that option. Zack D. Films and Dr. Data are the two I name. I ask for a Dr. Data short with no help from me. The saved message is its own text.

Prompt3D explainer

analyze the most viral shorts on this channel https://www.youtube.com/@dr_data_dr/shorts, identify exactly WHY they went viral. Then create a short in the same style that will also go viral thanks to the viral principles you identified from the reference channel

Open in Wizard

Saved Wizard message for the chat that produced this short. On camera I describe it as the same kind of prompt, with Dr. Data as the reference, and no further help from me.

The captioned Dr. Data explainer, 45 seconds, $5.80.

What plays is how people told time before clocks: the sky, then the Egyptians. The agent mostly used Kling and gave it reference frames, so the pictures stay with the voiceover without a cut every second. This 45-second short is $5.80.

Hiring someone to animate the same short would cost thousands. This is still the expensive shape. The ducks short is the cheap one, because most of its pictures already exist.

06One generated gap

Four seconds, because that is the hole

The line I could not find footage for.

One gap is left on the timeline. I know the voiceover line and I know the clip has to be 4 seconds, so I don’t generate anything longer. The message that produced the files pastes the script I was cutting, then asks for the explainer visual. A shorter version of that ask also sits in the script chat, and it did not leave a file.

Prompt

These farmers just released hundreds of baby ducks into their rice field and it’s actually genius. Because every season they buy ducklings by the hundreds and set them loose in the flooded paddies right between the young rice plants. As the ducks spend all day eating the weeds and the bugs and even the snails that would normally destroy the crop. And as they paddle around their feet stir up the muddy water which blocks sunlight from new weeds while pushing oxygen down to the roots. Not only that but their droppings turn into free fertilizer for the rice. Which means the farmers barely need any pesticides at all. But just before the rice starts growing its grain the ducks are rounded up since they’d start eating that too. And after the harvest they’re sent back in one last time to clean up every fallen grain finally leaving a field of perfect rice the ducks basically grew themselves. That's the script for the short I'm making, and I want you to create an explainer visual for the "as they paddle around their feet stir up the muddy water which blocks sunlight from new weeds while pushing oxygen down to the roots." part

Open in Wizard

Saved Wizard message in the chat that made the image and the clip. Curly apostrophes are as typed. The spoken narration later says “every spring” and “by the thousands,” where this script says “every season” and “by the hundreds.”

Split view of ducklings paddling on a rice paddy, mud stirred up under the water and rice roots below

Reference frameGemini image.

Kling 3.04 seconds.

07The total

$1.80, and about two hours

The short I would upload, against the one-prompt bill.

The finished ducks short is the one I would upload. I searched YouTube for ducks in rice fields, downloaded a few clips, and cut them against the voiceover in Premiere. That took about an hour. I’ve been editing for more than five years, so someone newer should plan on longer. The pictures follow the voiceover, and the pacing follows the analysis.

The cut took about two hours and cost $1.80, including the analysis I only do once and the expensive first clip. The one-prompt version took about 20 minutes and cost 88 credits ($4.30).

Pick a format you would actually make again, run the analysis, and make the first short. The prompts above are the ones from the video.

What it made

Ducklings released into a rice paddy

Make the first short for less than the one-prompt bill

Paste the analysis prompt into Wizard, then keep the edit. Generate a clip only where you can’t find the footage.

Open Wizard

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